Consider yourself a calligrapher (or wannabe calligrapher)? Then today's giveaway is right up your alley! The winner will receive a copy of Molly Suber Thorpe's (of Plurabelle Calligraphy) new Modern Calligraphy! This book is chock full of step-by-step instructions, templates, inspiration and even advanced projects for when you want to take your lettering to the next level. 

Molly is an award-wining designer and calligrapher known for her contemporary hand lettering styles and unique, non-traditional letterforms. She loves working with her clients to get their custom lettering just right and considers the thrill of helping other's visions come to life as one of the most rewarding feelings in the world (umm, we couldn't agree more!).

We asked Molly what she would be if she wasn't a calligrapher: "It's funny because until a couple years ago I would have said author. Creative writing always has been one of my primary passions, and I pursued it quite seriously for many years. Now, I am an author, albeit of non-fiction, so I feel like two of my dreams have come true!"

Enter to win Modern Calligraphy by commenting below and sharing how you would use your new calligraphy skills (ex: for my nephew's birthday invitations, just for fun, etc). One winner will be chosen randomly and announced on the blog Friday, April 18. U.S. entries only. 

While you're waiting to see if you've won, hop over to the Plurabelle blog and shop - so much gorgeous lettering inspiration! AND if her book isn't enough, Molly also has an amazing skillshare class available that shows how to make and digitize a logo in calligraphy. 

Thank you, Molly!

Posted on 04/15/14 | Wedding |

Last summer, Sarah Reeves, a realtor with Long and Foster in Richmond, Virginia approached us looking for refreshed branding for her business. Prior to selling real estate, Sarah worked on the interior of homes as a designer. Armed with a creative’s vocabulary, she approached us with so many great graphic ideas infused with a really cool collision of styles. We drew inspiration from Sarah’s love of retro Palm Beach, all things preppy, the occasional bridge game, and chinoiserie chic. We wanted to infuse Sarah’s brand with her energetic and and bright personality that reflect the personalized service and attention she gives her clients. We had such a wonderful time working with Sarah and creating a variety of unique pieces that will now help her stand out in the often over-saturated world of real estate.

Posted on 03/27/14 | Branding |

We’re so excited to introduce you to the newly redesigned BrideClick. BrideClick, the first and largest digital advertising platform in the bridal industry, came to us for a complete website overhaul. The company works with hundreds of bridal websites and publishers in building the advertising partnerships that make up the virtual wedding landscape as you know it. We jumped at the opportunity to dip our toes (or completely submerge ourselves) into a project with a more corporate appeal. BrideClick liked their existing logo, but wanted to improve the look and functionality of their site. They wanted something both bridal and tech-forward that spoke to publishers and advertisers alike. We achieved this with a combination of clean, bold typography, a modern color palette, tech-savvy info-graphics and hyper-stylized photography*. These elements were then designed into a streamlined and extremely user-friendly site. Through detail-minded concept development, we were able to breath a new ultra-feminine and sophisticated life into BrideClick’s visual identity.

*We’re especially pleased to present this example of one of the newest offerings from team MaeMae—photo styling. BrideClick is an awesome example of styled photography as a design element. It can play such a huge role in the visual branding of your company and we’re happy to offer styling services to all our clients. Wing Ta of Canary Grey shot these photos, making them extra amazing!

Posted on 03/19/14 | Branding |

We recently designed a stationery suite for Munster Rose, a floral design company based out of Minneapolis. Jackie Reisenauer, the florist, stylist, and designer behind MR came to us with a clean, contemporary logo and website. Our goal was to create paper collateral with textures and layers of depth that worked alongside the preexisting logo to visually represent the essence of Munster Rose. The thing about Jackie’s floral and design sensibility is that it’s just cool. Effortlessly cool. Her work is both organic and graphic, which makes it simultaneously modern and timeless. Playing off this idea, we created a series of hyper-geometric custom patterns and elements loosely based on organic shapes and paired them with a palette of warm neutrals. Mixing the graphic elements with letterpress and flat printing on cotton papers with gold foil detailing resulted in a layered and highly textured final result. We’re really loving the way that it all came together—almost as much as we love working with Jackie. pssst….we’ve been collaborating with Munster Rose on a beyond  beautiful project and can’t wait to debut our next Munster + MaeMae collaboration!

Posted on 03/06/14 | Branding |

Together with the incredibly talented storyteller, Maribeth Romslo, of Hello Sunshine Films, we are creating the MaeMae Movie!! It's all about our process of sourcing and cataloging inspiration to apply to our client's projects as well as some in-house experiments (and in the future: products!). Here are a few behind the scenes moments Katie took. You can see more on instagram here.

Posted on 03/03/14 | Inspiration, Studio |

We’re so excited to share the recently launched Ever After Honeymoons branding today! Last year, Katie Frederick, owner of EAH came to MaeMae looking for a brand refresh. After five years of providing boutique honeymoon travel planning, EAH no longer represented Katie’s, or her current clientele’s, style. Like many of our branding clients, Katie wanted her company to encompass several different styles that at first can seem at odds with one another. She envisioned the new EAH as eclectic, international, simple and not too girly (in order to avoid alienating her largely male-based clientele!). 

Enter MaeMae! We love a good “mixing styles” challenge and had so much fun pulling eclectic images from around the world for inspiration. Pulling together rich textures, lush illustrations and modern hand-lettering, we developed a cohesive brand that oozes contemporary, luxurious travel. Our favorite part was designing all of the custom patterns. We wanted to use prints as a vehicle for establishing visual contrast throughout the brand - but using a varied, vibrant color palette would have been too distracting and was therefore not an option. Instead, we relied on creating contrast via tone-on-tone patterns with varried textures. The resulting prints set the mood for the site, while ultimately hinting at the lavish visuals EAH's clients soak in while globetrotting. 

And just for fun, we asked Katie to provide some honeymoon planning advice:

“I think it is best to start with thinking about the experience you want to have. What do you want to do each day? What would be an ideal day on your honeymoon? What are your favorite things to do together? Then pick destinations that offer those experiences. And make sure to check weather first!”

Thanks, Katie, it was such a pleasure to work with you (and we look forward to living vicariously through you and your travels)!

Posted on 01/16/14 | Branding |

Teaming up with New Hampshire-based letterpress studio, Gus & Ruby  (one of our 30 retailers around the country) is always a treat, and this project was no exception! The bride and groom, Ashlee and Sean wanted a sophisticated suite that was also appropriate for a destination wedding - enter our Roxy suite! We amped up Roxy’s tropical vibe with punchy lime and peach tones, while the full-color letterpress adds a luxe touch. Now excuse us as we go Google images of San Juan and pretend it's warmer than 11 degrees in Minnesota.

This sutie was recently featured on Grey Likes Weddings | Photos by Wing Ta of Canary Grey

Posted on 01/15/14 | Wedding |

When we create project proposals we always include a style board to show our prospective client our vision behind the general mood and tone for the project. While visuals alone absolutely cannot lead the project they are a fabulous entry point into setting the stage for what's to come.

We are starting this new series to show a peek into our creative process over here and we are kicking it off with a really exciting rebrand for a sweet and fabulously talented videographer here in town. The mood for the brand is joyful, lighthearted, welcoming + celebratory while grounded with modern typography and a palette of black, grey, yellow and gold. All of the illustrated elements allude to an artisan touch and some wit throughout the brand.

Working on something this cheery is refreshing as we exit out -20 weather from this week! Full disclosure - I haven't left my place in over a week. Thank goodness for full service buildings (and curriers... and husbands who go out into the tundra for you :)

Have a wonderful weekend! xx, Mae

ps see what other projects we are concepting out on our Pintrest board. We are refreshing our Muriel suite and I am obsessing over where it is going.

Posted on 01/10/14 | Inspiration |

Congratulations! Santa Baby brought you that "one little thing...a ring!" Now it's time to let everyone know you're getting hitched. A customized save the date is the best way to let all your guests know when you're getting married and what your celebration is all about. Here’s a round-up of some of our favorite save the date styles.

Watercolor is quickly becoming one of our favorite ways to incorporate rich, beautiful color. On this particular piece our couple wanted something minimal but with personality. We think the mix of clean text and a wash of color perfectly met both of these requests.

We’re all about gold foil. Borders, patterns, calligraphy—as far as we’re concerned everything look fabulous in foil. If you want to share your engagment photos with your friends and family adding it layered onto a gold foil piece is both personalized and classy.

Tickets, luggage tags and travel inspired designs are perfect for destination weddings. Get everyone pumped to book their flights to your fabulous celebration. Bon Voyage!

Are you more of a DIY kind of gal? Check out our rubber stamp save the date stamps to get the foundation for perfectly customized and hand created announcements.

Contact us today to get started on your own customized save the date cards today!

Posted on 01/01/14 | Wedding |





photos of my home studio from my Instagram.

Happy happy NEW YEAR, bloggies!! This last year has been such a year of learning and taking time to step back and reevaluate how I think and do things.

One of the greatest lessons I learned in 2013 was the power that lies in a TEAM.

Something that I personally worked on this last year was setting my priorities straight after allowing my work to become the center of my universe for five years. Through the encouragement of an amazing community of friends, my (**ahem** Emmy award-winning writer) husband, and my family, I have realized what I want to live for and have begun to set things right. What I was most surprised by is that when I began to see my business as a job (that I am still crazy passionate about) and not my life purpose, MaeMae actually began to move toward achieving its goals and thriving in a way it never could when I was responsible for everything.

And for this, I have Team MaeMae to thank —an incredibly talented and hardworking group of people who took on roles that fit their skill sets and passions and thus freed me up to do what I’m skilled and passionate about. Instead of caring about impressing people that I could do it all my own, I had my eyes open to the satisfaction and peace that comes from caring about PEOPLE and getting done what you told those people you were going to get done with excellence (and a little MaeMae flair…). From this change in perspective I came up with our company motto: People before Paper. (you can read more about this and my personal motto in my Everygirl interview)

Thanks to my talented and hardworking interns from 2013: Sara, Carla, Karin, Kenna, Morgan, and Jenny. It was so much fun to have you on board and I am so excited to see where your skills and creativity takes you.

And of course to my current team of three who are moving forward with me into 2014, Katie (studio manager), Anna (design apprentice + social media manger), and Ashley (designer), I am so appreciative that you chose to use your talents here at MaeMae and am so thankful that you always go above and beyond what your job requires to do everything brilliantly. Thank you for being a part of this journey and making MaeMae better than I could ever do alone.

A huge thank you also to my husband, Jason, for being our on-call IT guy (often via FaceTime..), our accountant, and all around partner in this business. Thanks for being patient, encouraging, and for always giving me grace. I appreciate and love you.

Now that you know the team, would you or someone you know be a great addition to it??! We are currently expanding Team MaeMae and are hiring a graphic designer. Read below for more info!

DESIGNER
MaeMae Paperie is currently seeking a seasoned and confident full-time web and print designer to join Team MaeMae here in our Minneapolis home studio. This position will be given to someone who works well both independently and in a team. Because of the varied nature of our projects this designer must be flexible, resourceful, and eager to go above and beyond call of duty.

Design duties will include (but are not limited to):
+ illustrating
+ web and other multimedia outlets
+ custom wedding stationery, announcements, and holiday cards
+ branding, collateral, marketing materials, and packaging design
+ in-house design for new MaeMae products + marketing

Qualifications:
+ fast working and deadline oriented 

+ good listener, quick learner, swift executer
+ skilled illustrator with exceptional understanding of type design, composition, and color theory

+ experience with prepping files for print and using different papers and printing methods

+ experience in web design and prepping files for programming 
+ great communicator both verbally and visually

You can download our Designer Application here. The application is due Wednesday, January 15 by 6 PM CST. To be considered for our opening please send an email entitled “Designer Application" with your application and portfolio to jobs (at) maemaepaperie (dot) com in a single email.

Posted on 01/01/14 | Studio |