We’re so excited to share the recently launched Ever After Honeymoons branding today! Last year, Katie Frederick, owner of EAH came to MaeMae looking for a brand refresh. After five years of providing boutique honeymoon travel planning, EAH no longer represented Katie’s, or her current clientele’s, style. Like many of our branding clients, Katie wanted her company to encompass several different styles that at first can seem at odds with one another. She envisioned the new EAH as eclectic, international, simple and not too girly (in order to avoid alienating her largely male-based clientele!).
Enter MaeMae! We love a good “mixing styles” challenge and had so much fun pulling eclectic images from around the world for inspiration. Pulling together rich textures, lush illustrations and modern hand-lettering, we developed a cohesive brand that oozes contemporary, luxurious travel. Our favorite part was designing all of the custom patterns. We wanted to use prints as a vehicle for establishing visual contrast throughout the brand - but using a varied, vibrant color palette would have been too distracting and was therefore not an option. Instead, we relied on creating contrast via tone-on-tone patterns with varried textures. The resulting prints set the mood for the site, while ultimately hinting at the lavish visuals EAH's clients soak in while globetrotting.
And just for fun, we asked Katie to provide some honeymoon planning advice:
“I think it is best to start with thinking about the experience you want to have. What do you want to do each day? What would be an ideal day on your honeymoon? What are your favorite things to do together? Then pick destinations that offer those experiences. And make sure to check weather first!”
Thanks, Katie, it was such a pleasure to work with you (and we look forward to living vicariously through you and your travels)!